food & prop styling
Partnered with a skilled photographer to art direct and style captivating photography for print and digital assets, incorporating food and prop styling. Collaborated closely with the Creative and Marketing Departments to establish efficient photoshoot schedules and effectively communicate project priorities and deadlines.
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catalog design
Designed retail catalogs from initial concept to final production, utilizing ideation, problem-solving, research, sketching, painting, mood boards, and mock-ups.
digital design
designed to feature seasonal products or new product launches with call-to-actions for traffic conversion.
direct mail
A shared mail piece for prospecting, with the goal of attracting new customers and retaining existing ones. The design was intentionally aligned with the catalog, maintaining consistency and reinforcing brand recognition.