PROJECT: a logo designed for a collection of dog toys made of climbing ropes. The loops in the letters are meant to mimic the characteristics of climbing rope: its round shape, strength and flexibility. The rope, to me, is the core of this toy that gives it its strength. Therefore, it made sense to use the word "ROPE" more prominently than "Tek".


DELIVERABLES: Applied logo to prototype packaging to sell to major retailers in mass markets.