The Full Story
The Republic of Tea
As a Print and Web Designer, I managed multiple projects with varying timelines. I primarily worked on retail catalogues,
as well as, shared mail, digital content, Photoshop editing, packaging, POP displays and the company newsletter.
Catalogues
Primarily designed retail catalogues and brochures from concept to final production. Creative process and development included critical thinking, problem-solving, research, sketching, painting, mood boards, ideation, mock ups, preparing and styling for photoshoots.
Shared Mail
Created direct mail marketing material for prospecting purposes and were designed to mirror the retail catalogue for that season.
Food & Prop Styling
Collaborated with a professional photographer to set photoshoot dates, lighting and set ideas. Involved in art directing photography, food and prop styling during photoshoots. Developed photoshoot schedules for Creative and Marketing Departments to communicate priorities and deadlines.
