PROJECT: SmartyKat has been a trusted brand for over 10 years in the mass market.
This leading brand in cat products was redesigned to give it a fresh, new look. The previous design had overlapping circles similar to a Venn diagram. I redesigned this part of the packaging with more vibrant colors and shapes like a kaleidoscope. This gave it more dimension and its colorful energy grabs the consumer’s attention in store aisles.